Seriously, a receptionist involved in the decision process?

When you’re calling companies you want to get new business from, DON’T underestimate receptionists and PAs…or other people in the decision process who aren’t the decision maker. Decision process, what seriously, a receptionist?  Sometimes yes. If it’s a small company, for all you know she’s married to the boss. I’ve been a receptionist and I…
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21st January 2012 0

TPS Screening

TPS (Telephone Preference Service) is a function that allows companies and individuals to opt out of getting sales calls. It is essentially where people and companies register to say “I don’t want marketing calls”. And now companies who flout the law are being charged and fined for misconduct. And it’s about bloomin time! You run…
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18th January 2012 0

Can you estimate returns?

We often get asked by people what results we can expect to get from a freelance telemarketing or lead generation campaign. It’s impossible to tell. Yes, I know, honesty. Not often seen in this line of business. But it’s true. We don’t know how well placed your offering is to the people you take it…
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16th January 2012 0

What do Roman Legions teach us about Marketing Strategy?

Over the last few months I have been doing some research about the Roman Army. When they came to the end of a day’s march through enemy territory, they built themselves overnight campsites, digging ditches and using the soil to build a bank behind it. Come morning, they usually filled in the ditches again before…
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11th January 2012 0

it’s important that when you are carrying out telemarketing it’s seen as a campaign – an effort to achieve something.

I thought I’d write a bit about carrying out a telemarketing campaign. I use these words as it’s important that when you are carrying out telemarketing it’s seen as a campaign – an effort to achieve something. So, is it cold calling and telemarketing? Is it lead generation? Is it corporate Profiling? That’s up to…
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10th January 2012 0

2012 – The end of the world as we know it?

We have all heard the many horror stories about how the world is going to end in December; perhaps there will be a mass coronal ejection from the sun, perhaps Betelgeuse will go supernova, perhaps we will be hit by an asteroid, perhaps the polarity of the earth’s magnetic field will reverse and so on.…
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9th January 2012 0

A passion or an obsession? both we think

We worked over a lot of this Christmas on a database. The work took twice as long as we anticipated due to the basic data tidying we needed to do before we could even start to check for duplicates. If you have a data list which is being added to by lots of different people,…
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6th January 2012 0

Conscientious is a posh word for picky but we love it!

We became freelancers because we felt we can “do it better”. We like to think we’re clever people so rather than working for someone and becoming a drone who whacks out the calls without having to use our brains, we wanted to do the work we’re good at, in our way, PROPERLY – the only…
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4th January 2012 0

hang on…isn’t December a bad month to call, and the start of January pointless? Depends if you think 6 leads in 1 day is bad…

We got 5 leads (appointments) in 1 day on 22nd December and already have another meeting request for January off the back of calls and emails made and sent that week as well – and that’s just for one client. Our clients that stick with us and trust our judgement and expertise, we prove it…
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3rd January 2012 0

Here’s something else to do with your networking contacts

We know what it’s like. You’ve been away over Christmas and are all fuelled up to go to these networking events and meet new people. It’s great, and it works as a way of winning business. But what do you do REALLY? Scenario 1: You go to a networking event, get loads of business cards,…
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3rd January 2012 0