Author: Janine Forder

A real example of a BAD telemarketing effort

I know we say telemarketing and sales are different, but at the end of the day it’s all just talking to people to get the right outcome. And we’ve been reminded of a typically sales guy. It’s so funny when you meet someone who does a similar role to you and they try to “play”…
Read more


6th February 2012 0

If you wanted to meet with Richard Branson you wouldn’t start by meeting an Air Hostess

  We became freelancers because we felt we can “do it better” – rather than working for someone and becoming a drone who whacks out the calls willy nilly, we know that it’s far better to put the legwork in prior to a call to ensure you’re barking up the right tree. HOWEVER THIS DOES…
Read more


25th January 2012 0

Why Telemarketing is BETTER than Social Media

There are a couple of reasons picking up the phone to your prospects and doing decent telemarketing is better than purely using online mediums.  Yep I went there. Telemarketing is BETTER than Social Media For one, we’ve noticed you only need to belong to a LinkedIn or Facebook group for a week and you’ll see…
Read more


24th January 2012 0

Seriously, a receptionist involved in the decision process?

When you’re calling companies you want to get new business from, DON’T underestimate receptionists and PAs…or other people in the decision process who aren’t the decision maker. Decision process, what seriously, a receptionist?  Sometimes yes. If it’s a small company, for all you know she’s married to the boss. I’ve been a receptionist and I…
Read more


21st January 2012 0

TPS Screening

TPS (Telephone Preference Service) is a function that allows companies and individuals to opt out of getting sales calls. It is essentially where people and companies register to say “I don’t want marketing calls”. And now companies who flout the law are being charged and fined for misconduct. And it’s about bloomin time! You run…
Read more


18th January 2012 0

Can you estimate returns?

We often get asked by people what results we can expect to get from a freelance telemarketing or lead generation campaign. It’s impossible to tell. Yes, I know, honesty. Not often seen in this line of business. But it’s true. We don’t know how well placed your offering is to the people you take it…
Read more


16th January 2012 0

it’s important that when you are carrying out telemarketing it’s seen as a campaign – an effort to achieve something.

I thought I’d write a bit about carrying out a telemarketing campaign. I use these words as it’s important that when you are carrying out telemarketing it’s seen as a campaign – an effort to achieve something. So, is it cold calling and telemarketing? Is it lead generation? Is it corporate Profiling? That’s up to…
Read more


10th January 2012 0

2012 – The end of the world as we know it?

We have all heard the many horror stories about how the world is going to end in December; perhaps there will be a mass coronal ejection from the sun, perhaps Betelgeuse will go supernova, perhaps we will be hit by an asteroid, perhaps the polarity of the earth’s magnetic field will reverse and so on.…
Read more


9th January 2012 0

A passion or an obsession? both we think

We worked over a lot of this Christmas on a database. The work took twice as long as we anticipated due to the basic data tidying we needed to do before we could even start to check for duplicates. If you have a data list which is being added to by lots of different people,…
Read more


6th January 2012 0

Conscientious is a posh word for picky but we love it!

We became freelancers because we felt we can “do it better”. We like to think we’re clever people so rather than working for someone and becoming a drone who whacks out the calls without having to use our brains, we wanted to do the work we’re good at, in our way, PROPERLY – the only…
Read more


4th January 2012 0

Enjoy this blog? Please spread the word :)

  • Follow by Email
  • Facebook
    Facebook
  • Google+
    Google+
    https://ringhello.co.uk/author/janine/page/27">
  • YouTube
    YouTube
  • LinkedIn