When should you call people? Telemarketing hints and tips for Q1
I’ve done this long enough now to spot which months are great to call prospects and why. I’m often asked when should you call people? Well these telemarketing hints and tips for Q1 are my little gift to you to help you!
January. People are feeling refreshed, they’ve done some serious navel gazing and are talking and thinking about making changes. They’re thinking of the future, both their own and for the business and considering what it is they really want to achieve over the next year. What are their goals? Are their ideals in line with those, what do they need to change to get them there? They’re used to making changes, or certainly thinking about them, and you need to get them in January to make sure you know what those changes are – these form your sales pipeline.
February – A new financial year is looming, budgets are being considered (where people have budgets), the plans are laid for where the money should be spent. New products, and help and solutions are considered, meetings need to be made to be in with a chance of being considered when they start meeting with suppliers later in the year.
March – Companies are starting to finalise the plan for the next financial year, decisions on which product or service to go for are starting to be made – you need to be in here to get meetings which start to get down to the nitty gritty, you get a feel for real sales and how much you’ll get from them. The preparation and relationship building you started in January and February will start to pay off.
April – some people will have got caught up in year end, and won’t have planned as they should, so it’s a great time to call for those people who are slightly more disorganised.
The rest of the year is when those plans are all implemented!
So, any time is good for you to call us to find out when we can help you 0800 009 6250
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