GDPR – why is your CRM not compliant?

GDPR is a piece of legislation requiring all companies to carry out certain actions relating to the personal data held in a CRM. To put it simply, if you don’t do what you should do, you won’t be compliant. A CRM can record any number of pieces of information, but since it is a passive…
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27th June 2017 0

GDPR for small and micro businesses

GDPR is a potential minefield for small and micro-businesses. It is a large and complex piece of legislation requiring that all pieces of personal data are used in a particular way – and to date the British Government have issued no guidance other than to say they will be implementing it in May 2018. The…
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26th June 2017 0

GDPR is an opportunity to be better

I highlighted in another blog about the impact of GDPR on communication with clients that the legislation can be used to actually improve communication with clients. Paying attention to those important clients who never phone up unless they need something can increase client retention rates, since the calls can be used to show that you…
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23rd June 2017 0

Why should you call your clients?

Most people come to us because they don’t like picking up the phone. They focus on their new prospects but forget that GDPR means we need to keep in touch with our existing or past clients. Having a good chat with a client enables you to accurately gauge their levels of happiness with you. Confirming…
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22nd June 2017 0

GDPR and existing clients

The GDPR legislation has one very significant difference to previous regulations concerning marketing communication. Historically it has been considered to be the case that if someone has made a purchase and their data has been harvested as part of that purchase, it is reasonable to assume that the supplier could contact their customer with further…
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22nd June 2017 0

GDPR – how does it affect telemarketing?

GDPR is a regulation that the EU have drafted in order to protect personal information from being misused for direct marketing. As such, telemarketing is directly impacted by the regulation, which will come into effect in May 2018. However, provided that you carry out best practice, the chances are that most of us are fairly…
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17th May 2017 0

How are you going to get new leads when GDPR comes in?

GDPR is going to seriously affect the ability of businesses to source data from brokers which is compliant. Historically it has been the case that you can purchase lists of data from many suppliers (of varying quality) which you can then use as a database of contacts to communicate with. The providers called the companies…
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12th May 2017 0

GDPR – How does it affect my business?

GDPR is the General Data Protection Regulation, a piece of EU law that the British Government will be implementing in May 2018 that governs how you use all the data stored in your CRM which can be related to an individual. Name, Job Title, email, DDI, mobile number, responsibilities etc. If you have this on…
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11th May 2017 0

GDPR – What is it and why should I care?

GDPR is the General Data Protection Regulation. It is a piece of EU legislation which the British Government has confirmed it will be adopting. Simply put, the purpose of the GDPR is to regulate how personal data is used by businesses. It applies to EVERY piece of personal data in existence, including information like job…
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10th May 2017 0

Here’s what to do if you want to sell locally

Do you want to sell your product or service to local businesses?  You can, and there are various things you need to consider when you do so. Here’s what to do if you want to sell locally. Do attend some of those networking meetings, the key people there will be known by everyone local. The…
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18th April 2017 0