IT Telemarketing campaigns

IT Telemarketing is fun because techies get excited about new tech. And rightly so, they are after all able to understand it on a level that makes their passion show, and it’s a rapidly changing market. IT telemarketing is fun and it’s an absolute pleasure to work with them, calling for them and TO them…
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3rd August 2017 0

Why Do you Need a Sales Pipeline?

On average it takes 11 contact attempts to get a meeting with the decision maker at a major company (such as these ones here that we’ve got our clients into). The truth is nurturing your sales pipeline to get qualified leads takes time, but is well worth it.  Our clients don’t have the time to do this themselves, so we…
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13th July 2017 0

Appointment Setting. What is it?

I know it sounds like an obvious question. But here’s how we go about it. In the marketplace today, it has become increasingly important to ensure that the best use is made of your time. You really want to make sure that when you or your sales team take time out of the office to…
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13th July 2017 0

How do you FEEL when on the phone?

Yes I know this is a corporate website but you know what? We’re people who happen to be working. So here goes. My stomach used to get that fluttery feeling (fear) before I started a new campaign for a client meanwhile my head was full of this incessant internal dialogue and thoughts like “what if…
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3rd July 2017 0

GDPR – why is your CRM not compliant?

GDPR is a piece of legislation requiring all companies to carry out certain actions relating to the personal data held in a CRM. To put it simply, if you don’t do what you should do, you won’t be compliant. A CRM can record any number of pieces of information, but since it is a passive…
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27th June 2017 0

GDPR for small and micro businesses

GDPR is a potential minefield for small and micro-businesses. It is a large and complex piece of legislation requiring that all pieces of personal data are used in a particular way – and to date the British Government have issued no guidance other than to say they will be implementing it in May 2018. The…
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26th June 2017 0

GDPR is an opportunity to be better

I highlighted in another blog about the impact of GDPR on communication with clients that the legislation can be used to actually improve communication with clients. Paying attention to those important clients who never phone up unless they need something can increase client retention rates, since the calls can be used to show that you…
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23rd June 2017 0

Why should you call your clients?

Most people come to us because they don’t like picking up the phone. They focus on their new prospects but forget that GDPR means we need to keep in touch with our existing or past clients. Having a good chat with a client enables you to accurately gauge their levels of happiness with you. Confirming…
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22nd June 2017 0

GDPR and existing clients

The GDPR legislation has one very significant difference to previous regulations concerning marketing communication. Historically it has been considered to be the case that if someone has made a purchase and their data has been harvested as part of that purchase, it is reasonable to assume that the supplier could contact their customer with further…
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22nd June 2017 0

GDPR – how does it affect telemarketing?

GDPR is a regulation that the EU have drafted in order to protect personal information from being misused for direct marketing. As such, telemarketing is directly impacted by the regulation, which will come into effect in May 2018. However, provided that you carry out best practice, the chances are that most of us are fairly…
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17th May 2017 0