Author: Janine Forder

IT Telemarketing campaigns

IT Telemarketing is fun because techies get excited about new tech. And rightly so, they are after all able to understand it on a level that makes their passion show, and it’s a rapidly changing market. IT telemarketing is fun and it’s an absolute pleasure to work with them, calling for them and TO them…
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3rd August 2017 0

Why Do you Need a Sales Pipeline?

On average it takes 11 contact attempts to get a meeting with the decision maker at a major company (such as these ones here that we’ve got our clients into). The truth is nurturing your sales pipeline to get qualified leads takes time, but is well worth it.  Our clients don’t have the time to do this themselves, so we…
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13th July 2017 0

Appointment Setting. What is it?

I know it sounds like an obvious question. But here’s how we go about it. In the marketplace today, it has become increasingly important to ensure that the best use is made of your time. You really want to make sure that when you or your sales team take time out of the office to…
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13th July 2017 0

How do you FEEL when on the phone?

Yes I know this is a corporate website but you know what? We’re people who happen to be working. So here goes. My stomach used to get that fluttery feeling (fear) before I started a new campaign for a client meanwhile my head was full of this incessant internal dialogue and thoughts like “what if…
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3rd July 2017 0

Why should you call your clients?

Most people come to us because they don’t like picking up the phone. They focus on their new prospects but forget that GDPR means we need to keep in touch with our existing or past clients. Having a good chat with a client enables you to accurately gauge their levels of happiness with you. Confirming…
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22nd June 2017 0

GDPR – how does it affect telemarketing?

GDPR is a regulation that the EU have drafted in order to protect personal information from being misused for direct marketing. As such, telemarketing is directly impacted by the regulation, which will come into effect in May 2018. However, provided that you carry out best practice, the chances are that most of us are fairly…
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17th May 2017 0

How are you going to get new leads when GDPR comes in?

GDPR is going to seriously affect the ability of businesses to source data from brokers which is compliant. Historically it has been the case that you can purchase lists of data from many suppliers (of varying quality) which you can then use as a database of contacts to communicate with. The providers called the companies…
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12th May 2017 0

GDPR – How does it affect my business?

GDPR is the General Data Protection Regulation, a piece of EU law that the British Government will be implementing in May 2018 that governs how you use all the data stored in your CRM which can be related to an individual. Name, Job Title, email, DDI, mobile number, responsibilities etc. If you have this on…
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11th May 2017 0

GDPR – What is it and why should I care?

GDPR is the General Data Protection Regulation. It is a piece of EU legislation which the British Government has confirmed it will be adopting. Simply put, the purpose of the GDPR is to regulate how personal data is used by businesses. It applies to EVERY piece of personal data in existence, including information like job…
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10th May 2017 0

Here’s what to do if you want to sell locally

Do you want to sell your product or service to local businesses?  You can, and there are various things you need to consider when you do so. Here’s what to do if you want to sell locally. Do attend some of those networking meetings, the key people there will be known by everyone local. The…
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18th April 2017 0

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