Google Adwords vs Telemarketing
I’ve had some really interesting feedback from a client today on Google Adwords vs Telemarketing. He’s running both side by side, and he’s said that Telemarketing definitely has the edge for him over adwords. Not only has he had meetings booked (we’re working on about a 1 in 5 conversion from calls with an outcome) but he also has a strong sales pipeline. He’s about to cancel adwords and reinvest in us.
And he’s not the only one. I’ve had clients who went away for a bit when I had my baby and tried digital marketing and adwords (and other Telemarketers) and he came back too. It’s only a matter of time. Because whilst instant wins are great, it’s so competitive so why would you spend your money where you’re a pebble in an ocean, when you can get someone to make calls for you and be a rock in a pond instead? Telemarketing is definitely not dead, it’s less competitive which means it’s got more impact. Enough said eh?
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